Overview
Our most thrilling promotional strategy to date: The Virtual Treasure Hunt Kit, inspired by Sony Pictures' Uncharted movie. Designed to bring the adventure of a treasure hunt to influencers' homes, this kit offered an immersive experience complete with clues, puzzles, and exclusive movie memorabilia, all packaged in a high-quality, interactive format.

Challenge
Sony Pictures tasked us with creating an influencer kit that captured the excitement of a global treasure hunt while adapting to the constraints of COVID-19 travel restrictions. Originally planned as an international event, the campaign needed a creative shift to a virtual experience that could engage influencers through social media while still maintaining the adventurous spirit of Uncharted.

Solution
Leveraging our Experiential Product Design (XPD™) approach, we designed and executed the Virtual Treasure Hunt Kit. The kit replicated the thrill of treasure hunting, transforming the physical limitations of the pandemic into a virtual, narrative-driven adventure. Led by notable stars from the movie, the campaign allowed influencers to engage in an interactive, at-home experience that was seamlessly integrated with social media platforms.

Results
The campaign was a resounding success, with over 350 influencers actively participating in the virtual treasure hunt. Feedback was overwhelmingly positive, with participants praising the immersive experience and high-quality presentation. The kits drove significant engagement on social media, boosting awareness for Uncharted and exceeding Sony Pictures' expectations.