A Hop Commodity

This was Mill 95’s first year of attendance at the Craft Brewer’s Conference in Denver and they needed to show up in style. We were tasked with creating a fully custom tradeshow booth that embraced the homegrown style of their local farm while also incorporating a world-class hop producer feel.

Mill 95 opted to maximize their efforts and invest in higher quality merchandise to give to qualified leads. Instead of reaching every person at the tradeshow with an item that they may or may not keep, they targeted and invested in the people who were truly interested in their product.