Trucking Along Towards Success with Dual-Purpose Kits
Services used for this project: Design, Fulfillment, Warehousing and Distribution
We’re a product design company that designs and manufactures custom products for brands all over the world. We partner with companies of all sizes to help them create products for their marketing and gifting needs.
We design products that serve a purpose, and when we sat down with Truckstop to work on a new line of custom products for their brand, they presented us with the challenge of designing products that would serve two purposes.
Through our ideation process, we created 3 kit options that included different product selections based on whether it was being given to new hires as a “welcome to the company” gift, or to clients and sales prospects as a thank you gift. After narrowing down the product selection, we worked on creating designs that brought these items to life and worked as seamless extensions of the Truckstop brand.
Once the items went into production, we had a new problem to solve – how would their sales team be able to order and send these out in a simple way? The solution was a streamlined webstore built to make the ordering process easy. This ensured that when a kit was ordered, it would contain the right product, size, and shipping address. Then, as soon as a kit was ordered, our Operations team would be notified and ship it out. This eliminated the need for Truckstop’s team to store and send these out themselves, providing the best experience for both the sender and recipient.