February 2, 2021 Name Brand Promotions

Celebrate Good Times … At Home!

Client: Utah State University

Services used for this project: Creative Design, Manufacturing, Shipping, Fulfillment, and Distribution

We’re a product design company that designs and manufactures custom products for brands all over the world. We partner with companies of all sizes to help them create products for their marketing and gifting needs.

In 2020, colleges and universities had to figure out how to educate students remotely. With in-person ceremonies cancelled, the staff at these institutions had to figure out a way to make their students feel celebrated from a distance. Our solution to this problem was a graduation in a box.

Utah State University (USU) came to us looking for a completely custom graduation kit to send to their students. We worked with them to develop a series of products that included a pop socket, license plate cover, sticker set, and more. Each item was fully branded to match USU’s colors and featured unique illustrations. They also included hashtags on a few items to encourage students to share photos of their kit and thoughts about the experience on social media.

Once all the pieces were selected, our logistics team took care of receiving the items, packing them into kits, and shipping them to the students’ doors, so USU’s staff didn’t have to worry about a single thing.

These photos were shared on Instagram using the hashtag #USUGrad2020.

What was the outcome of this initiative? Check out the following testimonial about these kits from our client:

The graduation kits have been so well received by our graduates, and they are often referenced by administrators as the type of effort that we should all be aspiring to as we strive to reassure our students that their experiences matter to USU.

The quality was excellent, and your guidance to ensure we selected meaningful gifts was invaluable. I really appreciated your advice and willingness to work within our budget constraints while still producing a quality product. And when our timing was tight, you found solutions that met our deadlines.

During a time of so much uncertainty and confusion, it was wonderful to have a reliable partner. I always knew that I could count on you to respond and give honest feedback.

I continue to receive positive feedback from graduates, their parents, and the campus community. I’ve even had some current senior students and their parents indicate they might prefer a graduate kit to a traditional commencement.

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